Task 1
In these posters, they use the same font. This allows the audience to associate that font with the audience, it also makes it look very coherent.
In these posters, they use the same colours, this also makes the audience associate these colours (blue and white) with these characters and the show.
Bae Suzy is also a very popular actress in Korea, she has a very large fanbase. This means that lots of people will be watching it and anticipate it coming out.
PressCon + Script Reading
The press con also helped to boost it's popularity and many people got to send in questions and they were answered by the actors/actresses which allowed the viewers to know more about the tv show. This also the audience to get a glimpse of their
Task 2
Research Activity
-
The unique selling point of this ad was the song, it is very catchy and it is able to get stuck in people's heads. The light effects and transitions also makes it unique and eye-catching.
-
It is different from other adverts because it has a very catchy theme song, it also used popular k-pop artists Blackpink who have a very large fanbase.
Media Campaign Research
Learning Aim A
Responses on
Hyperpop
This helps me to understand that my target audience is within reach as most of the people are with in the age range of 16-17. However this could be a setback because the age range is also not very large.
This is not the response I expected, as I expected there to be more women to answer this, as the hyperpop genre is mainly marketed towards young teenage girls.
This tells me that I need to make it more clear through NVC and costuming, seeing as many people do not know what the meaning of hyperpop is.
However due to these results, we can tell that a few people know what the vague meaning of hyperpop but don't know the actual meaning, this means I need to make it clear what genre it is.
Nobody said hyperpop which I was not surprised by as most of the people I interviewed did not know much about hyperpop so these responses made sense.
Many people's response to this question was in the middle, which was not very helpful as it showed that they may or may not listen to a hyperpop artist which means my campaign could be a hit or miss.
The options violet, blue and purple were the most popular options, this means that I will be using these colours as they where the most popular, however I will also be using the colours black and gold.
Options 4, 5 and 1 were the most popular choices from the poll, this can allow me to try to recreate the costumes on my artist as I can see what people like. However I personally like option 2 and I will try to incorporate it with my photos of my artist.
Lots of people said instagram and youtube, this shows that it is a more popular than other forms of social media. Only two other people chose twitter shows that it is not as popular when it comes to connecting with artists. Going forward I will use YouTube and Instagram in promoting my artist.
Many people answered that they would like the music to be released occasionally, in my opinion this could be due to the fact that it creates more excitement when the artist does not release music too often.
These poll was split down the middle 50/50 between Duos/Trios and Soloists. However I have made the decision to promote a solo artists as solo artists are more prominent than duos/trios, they also seem to be more successful.
The most popular choice as a name was S1LV3R (SILVER). Due to this I will be using this as my artists name as it was the most popular choice amongst the people I interviewed.
I have decided to go with the 1st option for an album cover as it will allow me to be more creative and it seemed to be the more popular option when I asked around. I will also be going for the last option as a tour poster because it is the choice that many other artists in this genre have chosen, I have chosen for my artist to go on tour during summer because that is the time that is the time that most teenagers get out of school. I have chosen for them to go to the UK because that is where most other artists go as that is where the fanbases are largest. For a billboard poster I will be going with the 6th option as it is also the same kind of poster many popular artists have chosen such as BLACKPINK and Red Velvet.
Learning Aim B: Conventions
How is cohesion created through the different products (think colour schemes, props, costumes etc.)?
Cohesion will be created through different products, by using different colours such yellow, blue, purple and violet. I will feature my artist wearing the same colours in all of the posters. I will also be using the same font style in all of their posters in order for it to bring everything together, this will indicate to the audience and their future fans that it is that artists work. For example Aespa uses the same font and they also use a symbol and background throughout.
Same symbol in this teaser.
And in this in this teaser.
In these teasers they also use the theme of the snake or the 'Black Mamba'. This is the same concept they have been carrying out since they debuted.
How do artists from this genre normally promote themselves? Artists from this genre usually release teasers posters (up to 3) of them wearing different outfits. These posters include the name of the song, the date it is being released and the time. They may also release a teaser video along with their teaser photos. They may then release teasers for the a music video with a snippet of the song to tease the fans, they may also release the trackless for the album and the album cover, I will be doing the something similar as I will be releasing teaser/concept photo, an album cover teaser + tracklist as these are very popular and fans of other groups/soloists.
Album cover + tracklist this allows fans and other people who are just getting into their music to become more interested in them and the long term fans become more excited for what is to come.
Album cover
Same colours used in the teaser as the tracklist album cover
Tracklist
Are there any specific ways of speaking/communicating that these artists use in your genre? Grimes is a very popular hyper pop artist, so I watched a few of her interviews and I saw that she spoke in a more informal tone such as many other hyperpop artists e.g 100 Gecs, Rico Nasty and many others. I have decided to make my artist speak informally as well, this is because her fans will have more of a closer bond to her fans.
How do they get the audiences attention?
They usually wear very unique clothing and things that are over the top, they are also very outspoken and express themselves a lot on social media. My artist will do the same thing, I want her to be very outspoken and wear unique over the top clothing as it will gather more attention from people who are not her fans.
Where does this genre normally advertise their products?
The artists in this genre usually use social media such as twitter and instagram, of recent have began to use tiktok but not many artists in that genre use tiktok as hyper pop was not as popular. I will be using Instagram and Twitter because they are popular forms of social media which most people use. I will also be using TikTok to promote my artist.
What font styles have you chosen to use?
I have chosen between these three because they are most used in hyper pop artists work and this will make it easier for people to recognise the genre my artist belongs to. However I will have to ask/make a poll and ask other people what font they thing I should use.
Digital Draft
I have chosen to use a headshot instead of a long shot because it will help the fans identify the artists face and new people who are not fans recognise the singer.
I have chosen to put a mid shot in the tour post to contrast the album cover and by this time she will have more fans and they will will recognise her.
I have chosen to use a close up shot of the artist again as this will be going on billboards and lots of people are going to see it and people will need to see her face.
Digital Draft: Website
This is the main homepage, I have decided to use a close up shot of the artist as it shows familiarity with her fans and a lot of them will be will be excited to see her. There are also links at the top to click and see other merchandise. I have also taken inspiration from SM Global Shop Website.
In this picture it is still the homepage but scrolled down, here you can see the different things you can get such as albums, photobooks and vinyls. It will be easier for the fans to find what they want if it is split.
In this picture it is is the merch that they can where such as hoodies or t-shirts, a wallet and a keyring. This will be under the clothes subsection which will make it easier for the fans to find them.
Radio script
VO: From the Grammy nominated act that brought you ‘Room For Evolution' –
M: (Play song [Next Level by Aespa] for 6 seconds)
VO: The number 1 single, ‘Life in the Dreamscape’ – That topped all of the charts.
M: (Play [Icy by ITZY] for 6 seconds)
VO: S1LV3R brings you her debut album – The Chaos Chapter: Into the New World. Described by Dazed as the next big thing out of the UK. EQUATE magazine hails this as the album to save 2022. Available for download on all platforms on March 5th – Pre-order now.
Merchandise
I will be selling these hoodies from £29.00-£40.00. There will also be discounts for members for her fan club, and discounts for people who have just joined her fanbase, this will encourage more people to join and widen her fanbase.
I will selling these vinyl's for around £30-£40, this is because there are lots of people who like to collect vinyl's, like the hoodies and the tops there will be a 10% discount for new and existing members of her fan club.
I will be selling these t-shirts for £29.00-£21.00 and for new members they will get a discount. Existing members will get a discount on these two items as well.
I will also be selling a photobook full of unreleased scenes from the music video, this will be sold for £20-£35, Using unreleased photos/sets/props will interest the fans more as it it something they have never seen before.
Learning Aim C
Artist Website
https://2119569.wixsite.com/musician
TOUR POSTER
